In 2003, the super bowl offered us a game for the ages, as the oakland raiders faced off against the tampa bay buccaneers and their familiar head coach. Bucs head coach jon gruden was the coach for the raiders until 2001 and became the head coach in tampa bay. Who can forget the budweiser frogs or linebacker terry tate s reebok commercial. Reebok 2003 lester speight may have looked the part as office linebacker terry tate, but he made more tackles in commercials than he ever did playing pro football. Slapstick violence livened up a familiar comic outpostthe drab corporate officein this super bowl spot for reebok starring lester speight as terry tate, a linebacker who thrives by viciously. But in 2003 reebok decided to change their communication strategy and they started to communicate on the internet by creating a famous buzz terry tate. Office linebacker sets the scene of an unproductive office that inherits a fictional football player, terry tate. The 5 best super bowl ads of all time publicize startup. The best super bowl commercials from the past 52 years. Download official terry tate makes america great download video official terry tate makes america great directly from youtube. Oct 23, 2016 super bowl commercial champ terrible terry tate reprised his role as office linebacker to pummel donald trump for his locker room banter with billy bush. The commercial was so well received that terry tates character became part of a string of online tv shorts. I believe there was an additional ad, you can probably find it on youtube somewhere. Terry tate, office linebacker 2003 slapstick violence.
Funny commercial by terry tate funny commercial by terry tate skip navigation sign in. Reebokterry tate office linebacker super bowl xxxvii 2003. Official terry tate office linebacker superbowl spot. Terry tate builds buzz for reebok, but not shoe sales adage. Reebok terry tate office linebacker superbowl commercial. Office linebacker in a series of reebok commercials that debuted during super bowl xxxvii, and received further recognition for his portrayal of augustus. We know football is americas past time, but tv is totally our jam. Ad succeeded in connecting with the gen x audience as it was. Office linebacker 2002 terry tate is not only a modern day ad legend, it stands as one of the most successful ad campaigns in advertising history. Reebok internationals terry tate, office linebacker campaign, lauded for its sharp humor, in the last year has become a popculture phenomenon. Reebok has athletic shoes made for training, studio, running, weightlifting and more.
The same commercial wasnt even a blip on msus list, nor was linebacker terry tate s bonecrushing effect on office productivity in reebok s terry tate office linebacker. Terry tate office linebacker superbowl commercial ghbaustin. Theres only one thing better than having a linebacker in your office, and thats having two linebackers in your office. The same commercial wasnt even a blip on msus list, nor was linebacker terry tate s bonecrushing effect on office productivity in reebok s terry tate. Terry tate reebok comercial full video dailymotion. Terry tate 2002 season office linebacker terry tate, played by actor, former player, and exwrestler lester speight, was brought in from reebok to join a small company and boost productivity.
Lester speight born august 28, 1963, also known as rasta, is a former american football player who has had subsequent careers as a professional wrestler and then actor. Considering some of the traditional indicators of advertising effectiveness mentioned above, to what extent should they be relied on in the terry tate reebok case. Office linebacker was a series of short comedy television commercials created by rawson marshall thurber, for reebok, based on a short film pilot. Tate encourages productive activity by tackling and body. He achieved significant recognition for his portrayal of terry tate. Donald trump gets special message from office linebacker terry tate. Donald trump gets special message from office linebacker. Top super bowl commercials of all time iheartradio. Reeboks office linebacker was introduced during super bowl xxxvii 2003 and is widely considered to be one of the greatest super bowl commercials of all time. Make the time to lace up your gym shoes and get your workout on.
Of course, the gold standard of super bowl tackling is office linebacker terry tate from a 2003 reebok ad. Terry tate, office linebacker sensitivity training short film by jason mercer on vimeo, the home for high quality videos. Even though, as a quarterback, tebows only opportunity to tackle on the field is after his team has committed a turnover, his cgi efforts in the commercial were rather impressive. Oct 23, 2016 donald trump gets special message from office linebacker terry tate. Anyone able to download the commercials from reebooks site. Seniors say the darndest things in these classic super bowl. The best commercial ads of all time, ever biteable. Office linebacker terry tate returns to tackle donald. Terry tate ad cmo of reebok viewed super bowl as critical moment.
In honor of super bowl 50, were revisiting the best super bowl commercials of alltime. The pilot film that introduces terry tate to the world at large. Jan 22, 2007 just to bring you up to speed on terry tate, maybe well have another super bowl commercial next year. Just chose the format and click on the button download. Aug 30, 2007 funny commercial by terry tate funny commercial by terry tate skip navigation sign in. Jan 29, 2015 from office linebacker terry tate laying out coworkers to little darth vader using his powers to get the car to start, there are some super bowl commercials that you dont forget. After working 1,000 straight days without a break, triple t. After few moments will be generated link to download video and you can start downloading. Micky pant can be credited with introducing a novel at the time and innovative tool into reebok s advertising strategy. Seniors say the darndest things in these classic super bowl commercials. Reebok s classics shoes are born from sports straight out of the 80s and 90sbold retro sneakers that remain legends on the basketball court, tennis court, track and trails.
Reeboks super bowl xxxvii ad had plenty, along with an amusing premise boosting office productivity, an element of surprise, and solid oneliners and delivery. With iconic designs that capture old school hiphop vibes, basketball and streetwear, classics shoes are based in comfort and style so you can be on the go or on your. When you find a workout style that makes you feel alive, its like unlocking a door to your full potential. Jan 30, 2020 reeboks terry tate office linebacker dished out the pain train back in 2003.
In 2003, reebok aired this ad during super bowl xxxvii featuring lester speight as terry tate. Viral marketing was at the time only superficially understood. Apr 23, 2006 terry tate office linebacker from the 2003 superbowl for more terry tate videos check out my videos. Reebok terry tate super bowl commercial keepvid com. Your favorite super bowl commercial stars then and now, from.
Apr 11, 2008 the making of the nfl 100 super bowl commercial duration. Terry tate office linebacker superbowl commercial youtube. May 03, 2012 seven terry tate office linebacker ads. The commercial describes how an office brought in a linebacker terry tate to increase productivity. Terry tate office linebacker from the 2003 superbowl for more terry tate videos check out my. Terry tate the well known office linebacker takes it to some people in this epic smackdown. Office linebacker was a series of short comedy television commercials created by rawson marshall thurber, for reebok, based on a short film pilot peter chiarelli created in 2000. Crushing it with reebok athletic shoes and classics shoes. Office linebacker centers around main character terry tate who literally tackles bad workplace etiquette, such as finishing a pot of coffee without starting a new one or. Reeboks terry tate tackles todays consumer ace metrix. How would you explain this technique to a lay audience. Sure the ads were clever, but what was it they were.
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